Course curriculum

  • 1

    The Service Drive Opportunity

    • This lesson teaches sales team members to understand the two types of customers in the service drive and the importance of engaging the most overlooked customers.
  • 2

    Selling the Next Car

    • This lesson gives sales team members a 3 phase strategy to engage past customers visiting the service drive in a conversation based each customers ownership cycle.
  • 3

    Daily Service Drive Workplan

    • This lesson teaches sales team members a plan to engage the 70% of customers in the service drive who don’t yet have a trusted relationship with a member of the sales team.